Determinants for FinTech Services Usage Intention.
A Study on Consumers in the Metropolitan Area of Córdoba
DOI:
https://doi.org/10.14409/rce.2023.20.e0031Keywords:
FinTech, Usage Intention, X Generation and MillennialsAbstract
This quantitative research aims to identify the most relevant determinants for FinTech services usage intention. It is based on the constructs proposed by the Unified Theory of Acceptance and Use of Technology and it includes three additional constructs in order to gain a broader understanding of Argentinian consumers.
Primary data collected from a sample of individuals who belong to the X and Millennial generations and reside in Córdoba city and its metropolitan area was used.
Statistical analysis techniques were applied to this data so as to achieve a comprehensive understanding. Additionally, in order to segment consumers, a cluster analysis was carried out and, finally, multiple linear regression was used to analyze the impact of constructs on usage intention.
The results obtained indicate that the constructs analyzed have a significant effect on the intention to use FinTech services, with Responsiveness being the most influential on this variable. Furthermore, important differences between the two generations regarding their
preferences and needs were observed. Finally, three consumer profiles which allow for formulating marketing strategies were identified.
This work is valuable because it provides knowledge of an expanding activity as well as relevant information for marketing professionals in the FinTech services sector to be able to develop effective strategies to attract customers.
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