Modernity in images-Imaginary of modernity.

Santa Fe through cultural magazines (1908-1946)

Abstract

This presentation tries to understand the construction of the image of Santa Fe as a moderncity, from an unusual perspective: cultural magazines, at a moment of undoubted prominence of these illustrated media at local level. The historical analysis of the city, from the review of these sources, allows modernity to be workedon images, where photography is incorporatedinto the new visual culture, and contributes to the idealization of the landscape, providing a new perspective on the presentcity –real– and the projects represented through plans, a proposal about the futurecity –imagined– . Using a method of comparing sources and cases, access to certain images and themes were obtainedand were subject of debate in the analyzed period. The new institutional and commercial buildings, fundamental for some local governments, the constant changes in infrastructure or the new publicspaces that responded to social and cultural demands, will be the fundamental basis of the representations of Santa Fe landscape, marked by a vocabulary that responds to that modern imaginary, which does not exactly coincide with the idea of ​​homogeneous and canonical architectural modernity that architecture magazines spread throughout the 20th century.