From consumption to reapropiation. Reflections on gender, sexuality and cyberculture in training spaces with young people in Santa Fe and Entre Ríos

Abstract

Cyberculture is constituted as a strategic space for the exploration of feminist meanings and discourses of social and sexual transformation within the framework of hegemonic processes of sex-gender regulation. For this reason, in connection with extension and research activities carried out at Universidad Nacional de Entre Ríos, we analyze the emergence of possible resistance and activism in digital media among young people and around specific experiences in the Litoral region (Argentina). Based on the analysis of planning and records of the team about the production process of a digital platform and, fundamentally, the coordination of non-sexist communication workshops in three cultural and educational institutions, we identified that the spaces for the production of communicational pieces facilitate the reappropriation and transformation of discourses among the new generations, particularly from the production of memes.