Audiovisual Literacy: an Analysis of Didactic Material in Production

Authors

  • MARTINA RAMIREZ UNL

DOI:

https://doi.org/10.14409/ie.v0i13.9889

Keywords:

democratization of technological devices, educational materials, visual studies, audiovisual literacy

Abstract

This article presents the advances of research
carried out to finish a degree of Bachelor of Arts in
Literature at the Faculty of Humanities and Sciences of
Universidad Nacional del Litoral in Santa Fe, Argentina.
The corpus consists of two educational materials on
audiovisual literacy. The first one (Case I) was produced
by the Ministry of Education, Science and Technology
of Argentina in 2007. The second one (Case II) was
published by the Ministry of Education of the province of Santa Fe (Argentina) in 2017. Both texts were
selected because they based their proposals on visual
studies (Mitchell, 1994; Mirzoeff, 1999). The concept
of ‘selective tradition’ (Williams, 1977) and the ‘theory
of social discourses’ (Verón, 1987) allowed us to compare both texts considering the following variables: 1)
theoretical framework; 2) educational policies related

to the democratization of technological devices; 3) the
pedagogical discourse on audiovisual literacy. It is considered that Case I introduces the effect of the sense
of scientificity (Verón, 1987) as it comes up with a
situated categorical reinvention (Gerbaudo, 2011) of
updated theological developments. On the other hand,
Case II reveals an applicationist use of theory (Gerbaudo, 2011) and defines regulations for working with
audiovisual resources

Author Biography

MARTINA RAMIREZ, UNL

Escuelas secundarias (Santa Fe). Egresada del Profesorado
de Letras de la Facultad de Humanidades y Ciencias
de la Universidad Nacional del Litoral y estudiante avanzada
de la Licenciatura en Letras en dicha casa de estudios. Actualmente
se encuentra realizando su tesina de grado bajo la dirección
del Dr. Daniel Gastaldello.

Published

2020-12-12

How to Cite

RAMIREZ, M. (2020). Audiovisual Literacy: an Analysis of Didactic Material in Production. Itinerarios Educativos, (13), 15–31. https://doi.org/10.14409/ie.v0i13.9889